![]() “They are also looking for more personal gifts, such as an engraved watch. Iconic accessories that never go out of style-watches, cufflinks, money clips, gold chains-also make great Father’s Day gifts, Brace says. Gold chains, like this 14k rope bracelet ($1,299) from Kay Jewelers, are timeless gifts for father and father figures. “We’re even seeing men upgrade their wedding band for diamond-accented styles or a band that features two-tone metals or a larger center stone,” Brace adds. “Men are accessorizing with diamonds-studs, tennis bracelets, and tennis necklaces-pearls, linear earrings that are usually asymmetrical, anniversary rings, and the timeless gold chains and bracelets. “If recent consumer trends have taught us anything, it’s that jewelry is equitable to all,” Brace says. Kay Jewelers president Bill Brace tells JCK via email that that bold styles and heirloom jewelry are growing in popularity for men. “Whether it’s the inclusion of two-tone metals, a row of diamonds, or bold geometric edges, men are now choosing statement bands in addition to traditional all-gold styles.” We find that comfort is always the first priority when choosing a men’s band, and style is a close second,” O’Connell says. “Dads want jewelry that mirrors their personality and lifestyle. Sports dads who are proud of the athletes in their lives may appreciate themed jewelry like Charles & Colvard’s 14k white gold soccer necklace ($679) featuring a moissanite on the soccer ball. Some jewelry retailers are opting for special in-store events: I W Marks in Houston, for example, is holding a Father’s Day weekend event that includes cigars, beer, chicken wings, and complimentary shoe shines.Ĭharles & Colvard president and CEO Don O’Connell told JCK in an email interview that men are looking for fashion-forward jewelry, such as rings that feature larger stones or unique artistry. ![]() In their Father’s Day emails, many jewelry brands are giving customers trendier suggestions than the customary tie clips and keychains-promoting unexpected items like silver ear cuffs, black diamond tennis necklaces, and delicate gold friendship bracelets. This Marie Lichtenberg necklace ($4,310)-a thick braided chain holding a gold and diamond pendulum engraved with the words “in stars we trust”-is an example of the bold jewelry looks that more men are favoring. Nearly one-quarter (23%) of fathers surveyed by the MVEye said they wanted watches or jewelry as gifts, with a digital watch the top choice, followed by a sports or branded watch and necklace or ring. In another Father’s Day consumer survey, the MVEye-which provides market research and consulting for the jewelry, gem, and watch industries-found that more than half (60%) of those planning to buy jewelry or a watch as a gift would spend at least $200 on dad. Father’s Day spending totaled $20 billion last year, the trade group says. consumers will spend a record $22.9 billion to celebrate Father’s Day in 2023, exceeding the previous high of $20.1 billion in 2021, according to NRF’s annual survey done with Prosper Insights & Analytics. The National Retail Federation (NRF) predicts U.S. “Men’s jewelry is going to have huge growth potential in coming years.” With his new men’s collection, designer Oliver Smith says he offers meaningful jewelry gifts, like this intaglio signet ring ($6,900) in white gold, onyx, and pavé-set diamonds that depicts two knights holding a sword. Imagine the emotion Dad will feel being with the entire family when he gets an important gift,” Smith says. “Mom is not the only one wearing jewelry anymore. “It’s starting to trickle down to the mainstream consumer. The first 10 rows of seats are full of guys sporting chains, necklaces, rings, watches, and pins that demand attention,” says Oliver Smith, founder and creative director of Oliver Smith, who recently debuted his first men’s jewelry collection. “Men are getting more comfortable wearing diamonds and gems. ![]() This Sunday, dads across America may be opening boxes containing gold chains, pearl pieces, or diamonds in every iteration, as jewelry retailers and designers have continued to expand options for Father’s Day gift giving and the holiday has become an increasingly important day for the industry. ![]()
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